Alexandra Behrens has been assigned the critical position of the Senior Vice President of Global People Excellence by BMG, the media conglomerate. As part of a wider reshuffle of the company, which has seen its senior management structure shifted to promote new strategic objectives, there have been major changes to its front-line music staff in the US.
Alexandra Behrmann has been working for BMG since 2019 and within the year, she was given the promotion to Senior Vice President of Global People Excellence. She will now be assuming the responsibility of heading BMG’s global HR services and embracing the entire team of the same department.
The decision of BMG is made at the time when the German-based company is gradually shifting to the position of a contemporary multimedia company with emphasis on music. Alexandra, who came to BMG after working at a sister company within the Bertelsmann arm established after the purchase of Parlo phone, is now charged with shaping BMG’s worldwide direction and vision.
Currently, the company is experiencing a change at the upper level, although several remarkable changes are being implemented to its frontline teams in the US as the company continues to define its position in a transitioning music industry.
BMG has derived a good extent of advantages from its recorded music segments in the last few years and the intention for the recording segment is to further consolidate this growth as it seems to be strongly in the process of growing up. New releases and artists shall be the major area of concentration for the company as its recording arm Un irresistible reshape continues to develop.
Alexandra has been heavily involved in the company’s acquisitions and strategic growth and will now be positioning BMG on the frontline as the media colossus continues to thrive within today’s diverse and ever-evolving entertainment industry. The appointment is in alignment with BMG’s ongoing effort to renovate and consolidate its executive management while opening more extensive entertainment solutions throughout the networks.