Karen Beggs Appointed Chief Human Resources Officer at Entourage
Leading creative agency Entourage has taken a significant step toward enhancing its culture and workforce by appointing Karen Beggs as Chief Human Resources Officer. The move aligns with Entourage’s ambitious growth strategy, which places people and culture at the core of its success.
A Strategic Appointment for Future Growth
Karen Beggs, originally from Ireland, brings over 20 years of HR leadership experience. She has worked across Europe and the Middle East, specializing in strategic human resources, organizational design, and culture transformation. Entourage’s growth plans include expanding its regional presence and launching new creative studios. The appointment of Beggs is a crucial part of that strategy.
“We’re thrilled to welcome Karen to the team at such an exciting stage in our journey,” said Mohammed Tayem, Founding CEO of Entourage. “Her global perspective and vast HR experience will be instrumental in helping us cultivate a high-performing and mutually beneficial work culture.”
For Karen, the appointment comes at a crucial time. “Entourage is a leading agency with a strong presence and ambitions for further growth. Joining at this transitional stage allows me to contribute to shaping the future of our workforce and unlocking its full potential. I’m excited to lead this transformation,” Beggs stated.
Her expertise in change management and operational excellence will be critical as Entourage continues to invest in talent development. The agency has made a conscious effort to strengthen its values and vision, focusing on building a challenging team to upgrade its creative capabilities.
Entourage’s Bold Vision for the Future
Entourage is celebrating its 15th anniversary this year. The agency has marked the occasion by outlining a bold five-year growth plan prioritizing its people and culture. As the company expands into new regions and enhances its services, Beggs’ leadership will be central to its continued success.
With operations across five regional offices and a creative studio in Milan, Entourage has worked with industry giants like Google, Discovery Networks International, and Aramco. By bringing on Karen Beggs, the agency aims to solidify its place as a leading force in creativity and innovation.
About Entourage
Founded in 2009, Entourage has become one of the leading live communication agencies in the Middle East. Known for activating some of the region’s most talked-about campaigns, Entourage collaborates with key industry leaders and government entities. The agency’s reputation is built on long-standing partnerships with global brands and organizations, including Google, Aramco, and the UAE Prime Minister’s Office.
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